Who is Huda Beauty?
Before presenting the new year’s novelty of the cosmetics brand Huda Beauty, I would like to introduce you to the face behind this brand. Indeed, there are many people who ask themselves: but who is Huda Beauty? The Huda Beauty brand was founded in 2013 and belongs to Huda Kattan, an American make-up artist with Iraqi roots.
The novelties with Ube collection



This new collection launches 3 products in electric lilac shades with her favourite products. The tradition of celebrating her birthday with a Ube cake inspired the CEO of Huda Beauty to create these products.
The first cosmetic is Easy Bake in Ube Birthday Cake. This Loose Baking & Setting Powder with subtle pink pigments neutralises and brightens your look. The approximate cost is 39 euros in Italy.
Blush Filter in Ube Cream is a new blush in an electric lilac shade and cream formula with a soft-focus effect. It is extremely easy to blend! The cost is about 23 euros in Italy.
We conclude with the Faux Filler Lip Gloss In UUU-Baby: this is a gloss that joins the range of lip cosmetics and helps give you a touch of colour and volume. The formula contains vitamin E and is moisturising; the finish on the lips is glossy, mirror-like. The approximate cost of this cosmetic is 19 euros.

Huda Beauty: where to buy in Italy and Switzerland?
After introducing you to Huda Beauty’s Ube collection you will want to know where to buy this collection in Italy and Switzerland. You can buy Huda Beauty cosmetics in both countries at Sephora shop. Of course, you also have the option of placing your order on the official Huda Beauty website and having your parcel delivered directly to your door.