These days, the news that Giorgio Armani has changed the formula of its iconic Armani Luminous Silk foundation after 25 years is all over the web.
The new foundation by Armani Beauty
For the first time in 25 years, Armani’s Luminous Silk Natural Glow Blurring Foundation has been reformulated. The research and development specialist at Armani Beauty emphasized that this need arose precisely from consumer expectations. The effect that this new formula aims to offer is more natural, also addressing skincare concerns.
How did the new version of Armani Luminous Silk foundation come about?
Luminous Silk 2.0 was developed after four years of testing with end consumers. Compared to the original formula, the new foundation offers a more specific range of colors with longer wear and a flawless finish.
Main Features
- What is it for? natural, luminous and bleandable finish
- Colors: 44 shades (18 new colors)
- Coverage: medium
- Size: 18 ml and 30 ml
- Price: 37CHF/57 CHF, 39 €/62 €
Composizione di Luminous Silk Foundation
The new formula of Armani Beauty’s Luminous Silk Foundation contains the following ingredients:
- glycerin
- dimethicone
- niacinamide
- white lupin extract
- lily extract
- tocopherol
In this case, we can say that this new product is a 2-in-1 product, as it contains ingredients that are usually found in skincare products. Hydration is enhanced by the active ingredients and botanical extracts, which also guarantee a luminous and plumping effect.
The formula is non-comedogenic, so it does not clog the pores, and the fragrance is no longer the original one.
Faq sul nuovo fondotinta di Armani
- How many hours does it last?
The new formula of Armani Luminous Silk foundation guarantees up to 24 hours of wear.
- What is the difference between the new and old foundation?
The texture is the main difference between the two formulas. The new formula allows you to apply makeup without highlighting any irregularities on the face. It also contains skin-friendly ingredients that help achieve smooth skin.
- How can I find the right shade of Armani Beauty Luminous Silk?
Please note that the shade you used before may not necessarily match your current shade. Armani Beauty has provided a shade comparison chart.
- Has the packaging changed?
Yes, now its bottle is trasparent.
- Which ingredient has been removed in the new version?
Cyclopentasiloxane, an important cyclic silicone that gives foundation a particular texture and ensures the product is easy to spread.
- Why was it removed?
This ingredient poses a risk to the environment, as it is a fairly persistent silicone that is insoluble in water and accumulates in sediments, making it toxic to aquatic environments in large quantities. In June 2027, EU regulations will ban the use of this ingredient in quantities exceeding 0.1% in leave-on products such as foundation. So this is definitely a strategic move.
