Tiffany and co. watches Made in Switzerland

In the last days, reading the news online I discovered that Tiffany decided to relocate one of its subsidiary company in the city where I lived, Chiasso, and some days ago also the municipal institutions met the managers of the prestigious U.S. company Tiffany & Co.

This brand which has always been a benchmark for high quality standards in the jewelery world, has attempted on several occasions – tracting for a long time – to reach an agreement with the Swatch Group for providing it a license for the production of its watches : last year , however , this strategy has failed, from the moment the Swiss group has declined the proposal , and the U.S. company had to pay 440 and more million U.S. dollars.

tiffany-and-co-orologi-made-in-switzerland

After the company filed this ugly page, Tiffany has decided to invest itself for the realization of its own production facility, which operates strictly within Switzerland ( to be eligible for the title of Made in Switzerland on its watches ) to design and produce new ranges of watches.

With this new office in Chiass , the Tiffany & Co. – through its subsidiary Tiffany Switzerland Watch Company – will follow all the stages (from design , manufacturing to distribution ) on producting its watches to provide to its boutiques , which are currently 289 distributed in 25 different countries.

The presence of the U.S. company in Switzerland – with a site for the production of watches – isn’t really a new matter, considering that  in 1874 , Tiffany & Co. had with its factory near the Cornavin station in Geneva.

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