Today I’m going to speak about new products signed by Shiseido: it’s the new Essential Energy Moisturing di Shiseido, a cosmetic that it was realized with ReNeura Technology™. What does it mean? Now I’m going to speak you what it is the great characteristic of this new cream!
The most exceptional innovation of ReNeura Technology™ lies at the very heart of the product’s texture, with the Active Response Powder. Upon contact with the skin, thousands of elastic microspheres, invisible to the naked eye, are immersed in the cream. These move freely, rolling around and flattening out, changing shape in order to stimulate the skin’s sensory receptors. Like a gymnastic exercise performed day after day, applying cream increases and maintains good receptivity in the skin, restoring its powers of detection and information.
ReNeura Technology ™ also incorporates Ashitaba α, a Japanese plant extract that encourages the maintenance of skin cells, indispensable energy for transmitting signals via nerve fibers. In this way,the defensive processes of the skin are triggered that also allow it to regenerate and, at the same time, to take care. It also becomes more receptive to the application of skincare, and fully assimilates the associated ingredients and their benefits.
Essential Energy combines Super Hyaluronic Acid – that can absorb six hundred times its weight in water – with a Citrus Unshiu Peel extract that increases the skin’s ability to synthesise it. Brimming with water upon application, the skin looks smooth, plump, and comfortable.
Another feature that has aroused my interest is the jar: as you can see, in fact, it has a very strange shape. If you are ever wondering, it is because it refers to the ceremony of the Japanese, so much so that this container takes up precisely its appearance of Raku ceramics. In this case, 4 vases were presented, with 64 random combinations, consisting of 8 lids and bases of different shapes.
You can find this kind of cream:
- Moisturizing cream
- Moisturizing Gel
- Day Cream SPF 20
